How do people and businesses find a good and reputable contractor? For most people, the search starts on search engine platforms like Google or Yahoo. But it is not enough to appear in SERP or Search Engine Result Page. Your company website has to be near the top if not on the top of these result pages if it is going to attract or generate new leads that you want. The best way to achieve this is through Search Engine Optimization.
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Using SEO for your business makes it seven times more likely for your company to close a lead. SEO or Search Engine Optimization includes all the methods taken to create a website rank as high as possible in the SERP as more people rely on Google or Yahoo to look for products or service providers that they need at the moment.
The rankings will play a significant role in keeping the business relevant. Not only that, leads generated using SEO have a 14.6% close rate, while conventional or traditional techniques have only a 1.7% close rate. It means that using this type of marketing strategy for your contractor services will make it seven times more likely for your company to generate and close a lead. It means there will be more clients for your company.
Why do Google or Yahoo rankings matter for business websites?
Why does it matter if your website ranks tenth, fifth, third or at the top of the result page? As it turns out, it is vital for business websites. Sites on the top three results in Google or Yahoo gets more clicks, and the majority of the clicks go to the first website on the list. People looking for contractors in the area may begin with Google or Yahoo.
Still, that search can end immediately after clicking on a website with all the information and details that they are looking for. That is where SEO for contractors come into play. With a competitive and effective SEO technique, your company website will attract more clicks as its ranking dramatic increase.
But an increase in ranking and CTR or Click-Through-Rate are not the only goals of a Search Engine Optimization strategy. They are only the first steps in achieving the main targets. Improve brand awareness and increase company revenue.
How can SEO contractors help businesses?
The most immediate advantage or benefit of contractor Search Engine Optimization is to increase rankings in SERP. That is not the only benefit, and since Google or Yahoo plays a vital role in people’s purchasing decisions, these perks will be magnified. Some of the benefits companies can get if they invest in SEO include:
Excellent brand awareness
It usually takes more than one search for people to decide which firm or contractor to contact and hire. When a company’s name keeps on popping out in the search results, people will remember them. It does not take long before they are skipping search engines and going to your company’s website to see what services you can offer.
Lower cost when it comes to marketing
Doing SEO technique to market your business is not free, but if you invest in these methods can reach a lot of people and will have a longer shelf life compared to what you would usually spend on conventional marketing strategies. Your efforts will continue to build up as time goes by. As your website’s authority improves, you will increase the site’s visibility no matter where or when people are searching for any reputable contractors available in their area.
Bigger competitive advantage
More prominent companies will always outperform smaller ones when it comes to traditional marketing techniques because they have bigger marketing budgets. With contractor Search Engine Optimization, your website can outrank and ultimately, outperform more prominent companies. The higher number of traffic or clicks that come from being on the top of the rankings will help companies against their primary competition.
No matter how big or small your investment or business, it is imperative to see a return on your investment. While SEO does not deliver and immediate returns – it is also a long-term strategy – but it delivers the goods, so to speak. For example, an SEO firm’s job for a roofing contractor made the company a 600% increase in their campaign’s goal completions.
That is the impact that this method can deliver to any companies when driven by an award-winning team that is driven by results. For contractors, it means more requests for quotations, more telephone calls and more opportunities to help increase the revenue and the company’s growth.
How do you start?
SEO for contractors can yield excellent results, but it will take a lot of time to see it as a long-term strategy. Whether you are looking to implement the plan for your company or partner it with SEO firms for contractors, it is imperative to know the general process behind Search Engine Optimization.
Changes in Google or Yahoo’s algorithms can influence the businesses’ approach in the future. Still, as long as the methods and strategies include these processes, you will be able to handle every change that happened or is already happening.
Measurement is very important since search is always changing
Even if your site ranks first on the keyword you are trying to use, search behavior can change it, or another website can also start optimizing or outranking yours. Monitoring your analytics using different types of tools can help you identify all the changes in search patterns and help adapt your strategy to stay on top.